You bring the hustle. We bring the shop.
We back young Nigerians who want to run a real business but have no way to
raise the capital. We pay for the equipment, help you set the place up and run it, then take
our money back out of what the business earns.
What this is
Not a loan. Not a grant. A partnership.
Banks will not lend to you without collateral you do not have. Loan apps will,
at rates that eat the business alive. Neither of them cares whether you succeed.
We take a share of the business instead. That means we only do well
if you do well — so we are in it with you, not waiting on a repayment date.
What we bring
- The equipment, paid for directly to the seller you choose
- The shop set up and ready to open
- Your company registered properly, in your name
- A second pair of eyes on every quote, every site and every number
- Someone to call when it goes wrong
What we ask
- Real work before any money moves — that part is unpaid
- Something of your own in it, however small
- Every naira banked through the business account
- A short report each week. Five minutes on WhatsApp
- That you run it. We are not going to run it for you
How it goes
Nothing is bought until we have both been through this.
It takes a couple of months. That is deliberate — we would both rather find
out early than after the money is spent.
- 01
We get to know each other
Who you are, what you have run before, and who will speak for you.
- 02
You tell us the business
What it is, who pays for it, who else is doing it nearby, and what would make it fail.
- 03
You find the place
A few options, not one. What the rent really is, and what power actually costs there.
- 04
You price the setup
Machines, sellers, quotes, and who fixes them when they break. You know that market better than we do.
- 05
We do the numbers together
Side by side, honestly — including if they say no.
- 06
We open
We pay the sellers, the machines go in, and you start trading.
Straight answers
The questions everybody asks.
- Do I own the business?
- Yes. You hold the majority and you make the decisions. We keep a small share, and that
share stays after our money has come back — that is how this works for us.
- What if it fails?
- If it fails honestly — wrong location, wrong market, something nobody could control —
you do not personally owe us anything. We take the equipment back and that is the end of it.
If you steal or lie, that is completely different, and we will come after it.
- Why do you not just give me the money?
- Because we pay the seller directly for equipment you have found and we have agreed on
together. It protects you as much as us: nobody can ever say money went missing.
- Do I need a business plan?
- No. We are not interested in a document. We want to hear you think, see what you find
when you go and look, and watch how you work.
- What does the unpaid part mean?
- Finding the site, getting quotes, talking to customers — a few weeks of legwork before
anything is committed. If we go ahead, that work counts towards your own contribution.
Being honest
This is not for everybody.
If you are looking for money to be handed over, this will frustrate you. If you
want somebody else to make the decisions, it will too.
It suits people who are already doing something — however
small — and are held back by capital rather than by ideas. People who will go and knock on
doors to find something out, and tell us the truth about what they found.
Think that is you?
Tell us what you want to build and where. Do not
write an essay — a voice note explaining it the way you would to a friend is better.